Mobile Operators and Software Makers Team Up for Innovation
St. Petersburg, Russia — September 26th, 2007 — Spb Software House, a leading Windows Mobile software maker, joined efforts with VimpelCom, a major Russian mobile operator, to deliver innovation directly to the Windows Mobile devices of Beeline subscribers, within the framework of the "Activation" service.
VimpelCom launched a service, offering its Beeline subscribers to download and install a batch of customized and specially preset software directly onto their Windows Mobile-based communicators and smartphones. As mobility is introduced into new aspects of life, and timely responsiveness and efficiency are becoming expected in everyday professional and social interaction, the world's most advanced mobile operators look for ways to answer the growing need for mobile content, and this is where the software vendors can help.
"We are honored to have contributed to building 'Activation', and we are happy to partner with VimpelCom, a modern and forward-thinking enterprise, that understands the growing demand for customization of mobile services, and the importance of software in this task," comments Sebastian-Justus Schmidt, Spb Software House CEO. "We are also grateful to Microsoft for creating such a powerful and developer-friendly operating system to support mobility," he concludes.
"More than 18 thousand applications are made for Windows Mobile and the search of the most appropriate could take time," said Vassili le Moigne, Mobile Communications Business Lead, Microsoft Central & Eastern Europe Area. "But now users of Activation service, created thanks to VimpelCom and Spb Software House efforts, will be able to quickly and easily install useful and effective programs for Windows Mobile."
"VimpelCom is strongly committed to offering its customers world-class, reliable, effective and easy-to-use solutions. Spb Software House fits in well with business people needs, offering a wide range of popular and necessary content and software. Our new 'Activation' service helps people use their communicators and smartphones to the fullest," comments Oksana Belyaeva, Marketing Director, Business segment & Roaming, VimpelCom.
The Activation bundle includes special, custom-designed editions of Spb Mobile Shell, Spb Insight, and Spb Weather, as well as software by Abbyy Software House, and Google.
About Spb Software House
Software House crafts software to enhance the experience of using Windows Mobile devices. Spb Software House serves the needs of the global mobile community since 1999 and is an international company with presence in Germany, Russia, and Thailand. Spb combines a unique line of consumer products, counting millions of installations worldwide, with servicing such leading enterprises as Asus, BenQ Siemens, Fujitsu Siemens Computers, Gigabyte, HTC, O2, Optimus, Palm, Swisscom Mobile, T-Mobile, and VimpelCom.
About VimpelCom
The VimpelCom Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia. The VimpelCom Group's GSM and 3G license portfolio covers a territory with a population of about 250 million. This includes the entire territories of Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia. VimpelCom was the first Russian company to list its shares on the New York Stock Exchange ("NYSE"). VimpelCom's ADSs are listed on the NYSE under the symbol "VIP".
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