A few insurers are trying to lure doctors into the digital age. The latest--and largest--effort is from health insurer WellPoint Health Networks Inc., which last week offered to give 19,000 physicians free PDAs or PCs. The technology, which will cost WellPoint $30 million and would retail for about $40 million, will let doctors in WellPoint's Blue Cross and Blue Shield networks in California, Georgia, Missouri, and Wisconsin reduce paperwork or file prescriptions electronically.
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