According to marketing guru Al Ries, in the long run, every market becomes a two-horse race. Coke and Pepsi. Hertz and Avis. Gerber and Beechnut. Will the same soon be true of the handheld market? Well, if you believe the rumors circulating Wall Street this week, the answer may be yes.
The handheld device market has certainly undergone numerous changes during the past few years. Several players, including Casio and Philips, have exited the consumer market, and it appears others, like Sony and Toshiba, are either scaling back or planning to leave as well. Still some companies, namely HP and palmOne, have grown stronger by acquiring their rivals and broadening their product lines.
Read More
Linear Mode
