This Just In: Jargon Scares Customers

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This Just In: Jargon Scares Customers

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07-08-2003, 09:00 AM

RommelS

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Join Date: Jan 2003

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A study by chip manufacturer AMD today revealed that consumers are reluctant to buy technology products because they don't understand the terminology.

In the multi-national survey of 1500 consumers, participants were asked to correctly identify technology terms, such as 'megahertz' and 'Bluetooth'. Only 3% of respondents achieved full marks.

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