Bill Gates describes Microsoft as "the most optimistic company in the technology business." Instead of obsessing about the slowdown in its core market for PC software, the Redmond giant is refocusing on new opportunities, such as the market for advanced cell-phone software.
That still-small market is growing at 20% to 40% per quarter, and Microsoft hopes to stake its claim. About 18 months ago, it announced that by 2005, 2% of its revenues would come from cell-phone-related sales and that 25% of souped-up cell phones would carry its software platform. The latter goal was particularly ambitious, given that Microsoft had exactly 0% of the market at the time of the announcement.
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