Microsoft Announces Windows Mobile, A Strategic Addition to the Windows Brand Family
LONDON — June 23, 2003 — Microsoft Corp. today announced Windows Mobile™, a new global brand for Microsoft’s software for mobile devices such as Pocket PCs and Smartphones. The launch of Windows Mobile 2003 software for Pocket PCs kicks off the new Windows Mobile brand, which extends the Windows® brand to the full range of mobile devices. The new Windows Mobile brand helps customers more readily understand and identify the software inside Pocket PCs and Smartphones and the consistent experience they can expect. The brand also reflects Microsoft’s commitment to the mobile space in bringing its software for mobile devices into the Windows brand family.
“Our customers told us that they value the presence of Windows in mobile devices — both as a highly recognised brand and as a highly familiar user experience,” said Pieter Knook, corporate vice president for mobile and embedded devices and network service providers at Microsoft. “We heard that Windows is a brand customers associate with powerful and familiar software, and the new Windows Mobile brand is one that will help manufacturers and mobile operators differentiate Windows Mobile-based devices from others in the industry.”
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