When Good Enough Computing Isn’t!
Source: Intergrated Mar.com
A recurring theme at this week’s gathering of Microsoft’s hardware engineering partners at WinHEC 2003 is how to compel customers to buy new products. The software giant believes there are a number of ways to do this, and one of the strategies, and the subject of two keynote presentations on Wednesday, is refuting the pervasive perception that the installed base of IT solutions is good enough to meet most existing needs, both in consumer and commercial applications
The industry’s biggest problem, said Will Poole, senior vice president, Windows Client division, is that “customers believe that what they have is good enough. We’re not giving them really compelling, engaging reasons for that investment in time and money.”
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